FX Physical Therapy: The brand that’s built to make you better
FX Physical Therapy is a chain of regional physical therapy clinics who’s foundational 1 on 1 approach to patient care is changing the industry.
Based in Maryland, FXPT has grown to over 19 locations and has a roadmap to continue expanding into Northern Virginia and Pennsylvania.
While marketing inside the clinics and organic word of mouthg was fueling much of the marketing funnel, they needed some support in organic + paid social strategy and production.
Rehab. Performance. Prevention. Wellness.
Much of the priority for FX Physical Therapy’s social strategy was growing our audience and building brand awareness in the local DMV area.
Through the creation of content that highlighted facilities, services and specialities, and employee culture pieces we increased followership by over 170% YoY.
In addition, supplanting personality-based and implementing more ad hoc trending content helped to drive positive results.
Going, going… gone; it’s viral!
While it’s impossible to plan on ‘going viral,’ hitting on seasonality and meme-able content proved key to capitalizing on high performing content.
And with increased traffic comes increased moderation. We scaled up moderation efforts to accommodate the influx of engagement and organic leads that emerged from this channel.
