field day 2024:
let the games begin
As part of their ongoing team building events,
FX Physical Therapy organized an outdoor field day for all 120+ employees. Branding for this project included designing an event logo to be used on team shirts as well as on social.
a brand built to perform, rain or shine
It was important that the event logo celebrate the spirit of the day while incorporating brand elements. In referencing antique camp flags and pennants, we created a retro-sporty aesthetic for the design.
early iterations
ran campy
Early on in the logo design process, we explored more mascot-based branding. Ultimately, we moved away from this and simply removed the eyes to create a more elevated mark.
