H.E.R x FXPT:
a community for women by women
H.E.R x FXPT is an online and in-person community dedicated to holistic health for women in the physical therapy space.
defining a brand within a brand
One of the most important aspects of this project was ensuring the relationship between the program and FX Physical Therapy was clear and transparent. Several lockups were explored to ensure FXPT would be in all contexts and environments that the H.E.R branding would appear in.
building community in digital spaces
One of the bigger challenges the program faced was how to engage with folks in digital spaces. The newly revitalized program inherited a relatively inactive Facebook group. So part of the launch included a social strategy that prioritized engagement through a variety of post types.
