World-class investment tools for the next generation of investors
Roles
Industry
Finance, fin-tech, investing, publication
Year
2023
creative direction
UI/UX design
copywriting
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How do you revamp a web experience for a well-established fintech brand, all without impacting marketing independent marketing operations?
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Elevate the experience by implementing updated typography, adding generous white space, and creating modular components for quick deployment.
A site that feels as modern as its tools
The primary focus of TradeSmith's website redesign was to effectively communicate the level of sophistication of the proprietary software tools it produces.
A homepage that puts its product front and center
The new homepage features a more robust variety of content types as well as interactive widgets. Current subscribers may be familiar with many, if not all, of the featured products here, but new users are invited to explore and interact with the marquee offerings from TradeSmith.
A products page that converts & connects
The products page features a tabbed secondary navigation to help users drill down and quickly find the products they're most interested in. In each product card, new users are directed to an order form and returning subscribers can connect with each products unique login portal.
When insights are the star, make the content clear
The research page acts as a hub for free editorial content. Users are encouraged to look through research-based articles, learn about the analysts behind the research, and opt-in to a number of free e-letters.
Humanize the brand that’s backed by data
On the previous site experience, while emphasis was on the thought leaders behind the products, very little content was actually about the people behind the brand. With the new site came the opportunity to reintroduce key brand and core values.
Long-form content that shines on mobile
Many of the new design changes meant creating experiences for mobile device users that were previously neglected in the legacy site design. Content was designed to be scannable, even on smaller screens. Users can now connect with new products, software, and editorial content, even when on the go.
