nêma:
the Greek word for ‘yarn’ or ‘thread’
This fun conceptual branding project focused on a creating a distinctive and quirky wordmark for a tailor with Greek roots in textile and fine fiber arts.
explorations of a theme:
early iterations
This earlier concept was largely driven by exploring the visual language of the geometric forms found in early Greek textiles.
Initially I played around with the idea of frames and pulling in more classical Grecian color hues. Ultimately this felt a bit too rigid for the broader brand identity.
